Absolut

Absolut

The Ocean Foundation and Absolut Vodka began a corporate partnership in 2008 as part of Absolut’s Global Cooling™ campaign. The multi-year green marketing campaign encouraged consumers to reduce effects of global warming and register to give one dollar of every bottle purchased to an eco charity.  The proceeds were directed to restore seagrass beds around major metropolitan coastal areas. This partnership restored more than 4,000 square feet of damaged seagrass located at Knight’s Key Bank in the NOAA Florida Keys National Marine Sanctuary.

Partner Type: 
Corporate